We are a market research agency. We collect the data in the field, analyse it and hand it back as a decision you can act on Monday morning.
20+ years
of experience
100+
interviewers across Mexico
5
offices in 3 countries
Nationwide
field coverage
It is a firm that generates and analyses information so companies make better decisions. If advertising is the emotional side of marketing, market research is the rational side: the part that answers with evidence rather than intuition.
Our advantage is the ability to translate charts and numbers into effective strategy. A report nobody knows how to act on is worth nothing, so every study ends in concrete implications and recommendations, not a slide full of percentages.
The range of industries we have served over more than twenty years speaks for itself. And all fieldwork is our own: over a hundred interviewers across Mexico, with every collection verified.
Each solution answers one concrete business decision. The technique — survey, focus group, mystery shopper — is only the instrument used to answer it.
01
Market Intelligence
The size, structure and opportunity of a market
Before you invest, know exactly which market you are entering.
02
Customer Understanding
Who your customer is, what they do and why
A demographic profile does not explain a purchase. The reason behind it does.
03
Brand Intelligence
The place your brand occupies in the market’s mind
A brand is worth whatever the market remembers of it.
04
Customer Experience
What actually happens at every touchpoint
The experience you designed and the one the customer lives are rarely the same.
05
Product & Innovation
Validate before you produce
Killing a bad product in the lab is cheaper than killing it on the shelf.
06
Reputation & Public Opinion
What is said about you when you are not in the room
Public opinion is measured the same way a market is: with method.
Quantitative, qualitative and observational. Which one gets used depends on the question, not on what is fashionable.
Every industry has its own way of deciding. Walking in without knowing it is the fastest way to produce an expensive, useless study.
More than twenty years in the market, and the brands we have served are the record that speaks for that experience.
“An agency that can bring innovative solutions to your company. Excellent service.”
“Productive, creative, proactive, straightforward, efficient, attentive, collaborative, open, flexible, dedicated, helpful, executive, professional and punctual.”
“A company with deep fieldwork experience, continuous client follow-up, and delivery ahead of the agreed date.”
Working tools, a jargon-free glossary and the know-how that usually stays inside the agency. Free, no sign-up.
Testa Assistant
Answer six questions and we will tell you which study you need, with a brief ready to send.
Tools
Sample size, margin of error and confidence level calculators. Free, no sign-up.
Socioeconomic levels
What socioeconomic level measures in Mexico, how it is calculated, and a six-question orientation test.
Knowledge centre
Glossary, guides, articles and frequently asked questions about market research.
Artificial intelligence does not replace the researcher: it takes the mechanical work off their hands. We use it where it genuinely pays off — telephone dialling, transcription and coding of open answers, detection of suspicious field patterns, analysis of large text volumes — and we do not use it where it would make a decision that belongs to a person.
That includes not fabricating answers. No interview in our studies is answered by a model: the data comes from a real, field-verified person. AI speeds the process up and brings the cost down; responsibility for the data stays with us.
Phone surveys with predictive dialling and automatic transcription
Assisted coding of open answers
Anomaly detection during fieldwork
Discourse analysis over large text corpora
Testa Marketing has been collecting information in Mexico for more than twenty years. It started in Tijuana and today operates from five offices across three countries, with a stable coordinating team and over a hundred interviewers in the field.
A lot of talent has been trained in-house over these two decades. That continuity is what sustains the standard: the same supervision criteria, the same quality control and the same way of delivering, study after study.
Tell us what decision you are facing and we will tell you which study answers it.
Would you rather we told you which study you need first? The assistant proposes one in six questions. Open the assistant