06 · Reputation & Public Opinion

What is said about you when you are not in the room

Public opinion is measured the same way a market is: with method.

We measure social perception, institutional reputation and public opinion, including voting intention and the image of public figures. It is the ground where methodological rigour matters most, because the result gets published and debated: documented probabilistic sampling, field verification and a complete technical datasheet.

What it answers

Questions it answers

How does the community where we operate perceive us?
How accepted would this project be before we announce it?
Where does voting intention stand, and what does it depend on?
What image does this public figure hold, and among whom?
Which issues genuinely concern the public?
How is the public conversation about our industry evolving?

What you get

Deliverables

Opinion survey with a publishable technical datasheet
Social perception and project acceptance study
Voting intention and candidate image measurement
Discourse and narrative analysis across media and social networks
Reputation tracking with comparable time series
Public agenda and emerging issues report

Methods we use

CAPI

Face-to-face surveys

The method that reaches where the internet does not.

CATI

AI-assisted phone surveys

The fastest route to a large, geographically dispersed sample.

Qualitative

Discourse and narrative analysis

What is being said, who is saying it, and in what words.

Analytical

Data and Big Data analysis

Your own data usually holds the answer before you go out and ask.

Focus groups

Watching an opinion form when there is someone else in the room.

Where we apply it

Government, public opinion and elections Energy and fuels Environmental and funeral services Health and wellness

Frequently asked questions

What makes an opinion poll reliable?

That the sampling is probabilistic and documented, that fieldwork is verified — in our case every face-to-face interview is geo-referenced — and that the technical datasheet is published in full: sampling frame, selection method, fieldwork dates, sample size, margin of error and confidence level. Without that datasheet, a number is not data.

Do you run electoral studies?

Yes — voting intention, candidate image and public agenda alike. The same standards apply as in any other study: the methodology is delivered in writing and the client keeps the datasets.

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

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