Testa Marketing

Industry

Environmental and funeral services

Two categories nobody wants to think about until they have to.

Discuss my case

Waste management, water, sanitation, environmental services and funeral services. They share an uncommon trait: the user does not choose by preference but by urgency or obligation, and communication has to hold an uncomfortable subject without losing clarity. Both depend on the acceptance of the community where they operate.

What this industry is up against

01

The decision is made under time pressure and emotional load.

02

Pricing is opaque and the user has no way to compare.

03

The facility generates neighbourhood opposition before it even exists.

04

Asking about these subjects takes a care a standard questionnaire does not have.

Studies we typically run

Frequent studies in this industry

  • Social acceptance study for the facility
  • Service perception in the area of influence
  • Waste separation and water consumption habits
  • Pricing and pre-need purchase willingness study
  • Satisfaction with the service delivered
  • Analysis of the public conversation about the project

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

A Testa interviewer conducting a street intercept survey

Reputation & Public Opinion

What is said about you when you are not in the room

 A customer and a sales assistant reviewing a tablet on a shop floor

Customer Experience

What actually happens at every touchpoint

 Analysts in front of a dashboard showing a map of Mexico and market share

Market Intelligence

The size, structure and opportunity of a market

Methods we use

Face-to-face surveys In-depth interviews Discourse and narrative analysis

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

Get in touch See solutions