Testa Marketing

Industry

Education

The student enrols, but the family decides.

Discuss my case

Universities, schools, technical institutes and continuing education. Competition stopped being local years ago, and prestige alone no longer sustains enrolment. Research here means understanding a long, family-level decision with a financial weight that makes it highly sensitive to price and to the promise of employability.

What this industry is up against

01

Parents and student make the decision on different criteria.

02

Historic prestige does not always match current perception.

03

Drop-out is explained by causes the institution does not record.

04

Online provision has completely reshaped the competitive map.

Studies we typically run

Frequent studies in this industry

  • Institutional image and positioning study
  • Choice and rejection drivers among applicants
  • Feasibility of a new degree or programme
  • Student and alumni satisfaction
  • Drop-out cause analysis
  • Employer perception of graduates

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

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Brand Intelligence

The place your brand occupies in the market’s mind

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Customer Understanding

Who your customer is, what they do and why

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Market Intelligence

The size, structure and opportunity of a market

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Customer Experience

What actually happens at every touchpoint

Methods we use

AI-assisted phone surveys Focus groups In-depth interviews Online panels

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

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