Fashion, footwear, accessories and product design brands. The difficulty is one of calendar: the collection has to be decided long before anyone knows whether the market will want it. Trend research and product testing reduce that risk, and fit and sizing studies avoid the silent cost of returns.
01
The collection is decided two seasons in advance.
02
Stated taste and actual purchase diverge more than in other categories.
03
Size-driven returns erode margin without ever surfacing as a product problem.
04
The brand competes with resale and counterfeits in the same channel.
Frequent studies in this industry
Case studies for this industry: coming soon.
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