Testa Marketing

Industry

Government, public opinion and elections

A number without a technical datasheet is not data: it is an opinion with decimals.

Discuss my case

Public administrations, parties, campaigns, chambers and agencies. This is the sector where the result gets published, argued over and used as evidence, so the methodological standard has to be higher than anywhere else: documented probabilistic sampling, field verification and a complete technical datasheet from day one.

What this industry is up against

01

The result gets published and any methodological weakness becomes news.

02

Hidden vote and social desirability distort the direct answer.

03

Electoral timelines allow no extension of fieldwork.

04

Perception of governance and of party blur together unless separated.

Studies we typically run

Frequent studies in this industry

  • Voting intention survey with a publishable datasheet
  • Candidate image and name recognition
  • Governance evaluation and public agenda
  • Citizen perception of public services
  • Consultation and social acceptance of projects
  • Public debate and narrative analysis

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

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Methods we use

Face-to-face surveys AI-assisted phone surveys Discourse and narrative analysis Focus groups

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

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