Managing director
He has led Testa Marketing since its founding in Tijuana, taking the agency from a local practice to an operation with five offices across three countries.
Ariosto Manrique is the managing director of Testa Marketing. He has led the agency for more than two decades, over which the operation grew from a Tijuana practice into a structure with offices in Guadalajara, Mexico City, Barcelona and San Diego.
His judgement shaped the two decisions that define the agency: never outsourcing fieldwork, and always handing the datasets to the client. The first makes data quality an internal responsibility rather than a supplier’s; the second lets the client audit and reuse what they paid for.
Extended biography, professional background and publications: pending Ariosto’s own material.
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