Testa Marketing

Industry

Real estate and urban development

The most expensive decision in this industry is made before a machine moves.

Discuss my case

Developers, sales agencies, shopping centres and mixed-use projects. The central question is always the same — who are we going to sell this to, and at what price — and it is answered with catchment analysis, demand profiling and product testing before the project becomes irreversible.

What this industry is up against

01

The market study arrives late, once the land has already been bought.

02

The developer’s estimated demand rarely matches the measured one.

03

The same product is absorbed differently ten blocks away.

04

The buyer states one budget and qualifies for another.

Studies we typically run

Frequent studies in this industry

  • Catchment, footfall and direct competition study
  • Profile and purchasing capacity of potential demand
  • Product testing: prototype, amenities and price
  • Commercial feasibility ahead of investment
  • Community acceptance of the development
  • Post-sale satisfaction and referrals

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

Methods we use

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.