Testa Marketing

Industry

Technology and digital services

Analytics tells you what happened in the product. It does not tell you why.

Discuss my case

Platforms, software, apps and digital services. The only sector that arrives with more data than it can read, and still with the same gap: the dashboard shows the drop but not the reason. Qualitative work and user surveys close that gap, and data analysis joins both readings.

What this industry is up against

01

The team trusts product analytics and never talks to a user.

02

Churn is measured late, once the user has already gone.

03

The user who abandons is exactly the one who does not answer in-app surveys.

04

The Mexican market does not behave like the product’s reference market.

Studies we typically run

Frequent studies in this industry

  • Churn-driver study with users who already left
  • Concept and value proposition testing
  • Usability and journey friction research
  • Market sizing and willingness to pay
  • Statistical segmentation of the user base
  • Interviews with B2B buyers and technical decision-makers

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

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Market Intelligence

The size, structure and opportunity of a market

Methods we use

In-depth interviews Online panels Data and Big Data analysis Ethnography

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

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