About us

Twenty years collecting the data ourselves

We do not outsource fieldwork. It is the decision that has shaped how we work more than any other: if the data is ours from the first interview, we can stand behind it.

Track record

Testa Marketing started in Tijuana and grew across the country as its clients needed it to. Today it operates from five offices in three countries — Mexico, Spain and the United States — with a stable coordinating team and more than a hundred of its own interviewers spread across Mexican territory.

Over these two decades we have worked with mass consumer brands, educational institutions, governments and heavy industry. That variety is not portfolio decoration: it is what lets us recognise quickly which kind of study each decision needs.

Much of the team’s talent was trained in-house. That continuity is what sustains the standard of supervision and delivery, study after study.

20+ years

of experience

100+

interviewers across Mexico

5

offices in 3 countries

Nationwide

field coverage

How we work

01

We start from the decision, not the technique. Before quoting we ask what you will do with the result; if the answer already exists in public sources, we say so.

02

We design the study with the sample and instrument the question demands, and we put the assumptions and the limits of what can be concluded in writing.

03

We field it with our own team and verify: geo-reference, time stamp and checking of part of the sample before a batch is signed off.

04

We deliver a report with implications and recommendations, plus the raw datasets, which always stay with you.