Testa Marketing

Industry

Energy and fuels

An industry where the social licence weighs as much as the permit.

Discuss my case

Service stations, gas, electricity, renewables and infrastructure projects. Two fronts coexist: the commercial one — brand, price, forecourt service — and the social acceptance one, where a project is stopped by community perception long before any technical problem.

What this industry is up against

01

Brand matters little when the driver chooses by location and price.

02

Trust in getting a full litre drives loyalty more than advertising does.

03

A project stalls on local opposition nobody measured in time.

04

Technical communication does not reach the public that decides acceptance.

Studies we typically run

Frequent studies in this industry

  • Social acceptance study for the project
  • Community perception in the area of influence
  • Mystery shopper at service stations
  • Catchment and footfall analysis for new sites
  • Institutional reputation tracking
  • Analysis of the public debate on the industry

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

A Testa interviewer conducting a street intercept survey

Reputation & Public Opinion

What is said about you when you are not in the room

 Analysts in front of a dashboard showing a map of Mexico and market share

Market Intelligence

The size, structure and opportunity of a market

 A customer and a sales assistant reviewing a tablet on a shop floor

Customer Experience

What actually happens at every touchpoint

Methods we use

Face-to-face surveys Discourse and narrative analysis In-depth interviews Mystery shopper

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

Get in touch See solutions