Testa Marketing

Industry

Consumer goods, retail and food

The category where the decision lasts three seconds in front of the shelf.

Discuss my case

The classic ground of market research and also the most demanding: thin margins, private label growing in every chain, and a shopper who switches brand over twenty pesos. Here the question is almost never what people think, but what they do at the point of sale and why.

What this industry is up against

01

The chain’s private label competes with your product on its own shelf.

02

Price elasticity shifts from one city to another within the same country.

03

The traditional channel still carries weight and cannot be measured with digital tools.

04

A badly tested reformulation costs more than the saving it was chasing.

Studies we typically run

Frequent studies in this industry

  • Category usage and attitudes
  • Blind product test against the leader
  • Packaging and shelf visibility evaluation
  • Price testing and acceptance thresholds
  • Outlet census and shelf share
  • Mystery shopper in chains and the traditional channel

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

A Testa interviewer talking with a consumer in her home

Customer Understanding

Who your customer is, what they do and why

 A table with packaging prototypes, product samples and evaluation sheets

Product & Innovation

Validate before you produce

 A working session with brand material and notes on a glass wall

Brand Intelligence

The place your brand occupies in the market’s mind

 Analysts in front of a dashboard showing a map of Mexico and market share

Market Intelligence

The size, structure and opportunity of a market

Methods we use

Face-to-face surveys Sensory testing Ethnography Focus groups Mystery shopper

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

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