Testa Marketing

Observatory

Real estate and urban development

The most expensive decision in this industry is made before a machine moves.

What we track in this industry

Topics under observation

  • The market study arrives late, once the land has already been bought.
  • The developer’s estimated demand rarely matches the measured one.
  • The same product is absorbed differently ten blocks away.
  • The buyer states one budget and qualifies for another.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

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